Outdoor & Billboard advertising is far more difficult than people suppose. This is basically to do with size. People assume that a hoarding5being so large simply can’t fail in terms of delivering a message. But it can. What is not appreciated is that all things have to be considered in scale.

This includes the main message in terms of the headline, it includes the size of the branding and logo, and it includes the call to action. Get any of these wrong and you’ve lost the communication. Ebtekar designers take the time to determine what an outdoor hoarding will look like from the distance of a viewer’s perspective – this is critical.

This way our designers guarantee that the message, even from a viewer’s vehicle, bus, train or tram, can still be read and recalled.